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Webinar: Introduction to Social Media for Awareness and Engagement
October 18, 2016 @ 11:00 am - 12:00 pm PDT
There are so many social media platforms that it can be overwhelming where to start and how to begin to create content and awareness with online networks. It is important for social workers to understand that social media is a useful tool for 21st century community organizing and to build awareness of social issues. In this hands on workshop, Thenera Bailey will share best practices to build multi platform campaigns for your program, organization or personal brand and to connect with followers and supporters through social media. We will share free resources for developing images and memes formatted for Instagram, Twitter, Pinterest, and Facebook. We will show you how to turn your program or research data into easy to share infographics and charts that allow others to quickly understand your impact and work. We also will discuss strategies to connect to your audience with Google+ Hangouts, Periscope, YouTube and blogs and how to use your network to build your social media activity. You don’t have to be a tech guru or even have any experience to leave this workshop empowered to use social media. All you need is a computer, an internet connection and a willingness to learn and try, in this interactive session.
Session Outcomes (1.2.3.)
1. Develop an understanding of the benefits of different platforms for different purposes and how to determine which platform is right for your work, organization, and strategy.
2. Create actual items and content that you could share on social media during and immediately after the session
3. Receive immediate feedback on strategies, ideas and creations to assure you understand and can apply the concepts in real time.
Thenera Bailey is the President/CEO of the SISGI Group. In this capacity she serves as the Interim Director of the SISGI Beyond Good Ideas Foundation, the organization’s nonprofit charitable division, and as the Editor of the social research blog, NotEnoughGood.com.